Challenge 3: How might fintechs deliver value for merchants to enhance their digital business environment?
Today, the line between face-to-face and remote payment environments is so blurred in Korea, it essentially no longer exists. Merchants with single-purpose transaction terminals are facing challenges with fluidity between channels and ever increasing “Pay”s. Consumers are trained to expect richer interactions, greater flexibility, responsive functionality, and more control at the point of sale. Through VEI, we want to seek how fintechs address this change, what key pain points you see, and how you are thinking about solving them.
• This Challenge focuses on “Merchant”, and aims to cover ideas across:
- Innovative purchase experience
- Digital payment
- New acceptance solutions
- Merchant loyalty & reward solutions
- Data and analytics platform
- Marketing programs
- And more